Over The Influence, a Hong Kong contemporary art gallery, presents Supreme Même, an exhibition of work by the French artist Christophe Aguirre Schwarz, aka Zevs (pronounced Zeus). The exhibition features new canvas works, installation pieces, performance and sculpture and open now and remain on view through August 4, 2018.
A graffiti artist in Paris in the 1990s and one of the most prominent figures of the contemporary street art scene, Zevs is known for his signature Liquidation series in which he fearlessly disfigures recognizable logos into deconstructed forms. The trademarks of established global brands – Chanel, Louis Vuitton, Coca-Cola, Google, among others—are effectively deformed or 'liquidated', subversively debased into thin bands of dripping paint.
For his newest series of work, Zevs explores the fetishized relationship between two powerhouse brands: LV and Supreme. Through the use of and distortion of familiar logos he diminishes these commercial images of idealized wealth and status, sexualized desire and beauty, into tainted symbols of shameless modern day materialism, critiquing incestuous nature of the brand collaboration.
Supreme Même marks Zevs' first show in Hong Kong since his well-publicized arrest in 2009 after painting a 'liquidated' Chanel logo upon the facade of a flagship Giorgio Armani store, highlighting what he refers to as 'the battle of the brands'. Blurring the line between street and conceptual art and vandalism, Zevs' explicitly politicized visual interventions irreverently subvert corporate power and the culture of consumerism.
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