A spokesperson says---
“...Modern Treads: The Discount Tire Poster Collection, showcasing 15 oversized posters that celebrate industrial innovation and the advent of the automobile in conjunction with the 100th anniversary of Route 66.
Spanning 1900 to 1930, featured works illuminate how industry giants such as Michelin, Dunlop, Continental, Pirelli, and Goodyear utilized poster advertisements to promote the car not just as a mode of transportation, but as a vehicle to achieve freedom and aspirational lifestyles. The exhibition also features automotive fashions from the PhxArt Fashion Collection, providing a holistic view into the visual culture of the automobile..."

